Notes from the copy deskWriting guide

What belongs in the source material for product copy

Clear writing depends on a usable account of the product. Gather the approved descriptions, conditions and terminology before drafting, and make it apparent which questions still need an answer from the business.

Bring the current account together

Collect the material the business wants the writing to reflect. Identify the approved product description and the explanations of its use and limits. Include existing website or onboarding copy when it provides relevant context, but distinguish current material from superseded wording.

Tell the writer which source should govern when documents differ. A collection of files can contain several explanations of the same point. The writer can flag that difference; the business needs to settle which explanation is correct before the final copy relies on it.

Make the questions visible

Keep a short list of points awaiting confirmation alongside the source material. State the question precisely enough that the relevant person can answer it.

  • Which product arrangement does this statement describe?
  • Which condition needs to stay attached to it?
  • Is this term intended for customers or used only internally?
  • Where should a customer find the fuller explanation?
  • Who can approve the final wording about this point?

Use the source during review

Keep the source references available while reviewing the draft. This lets the business evaluate meaning as well as tone. A sentence can sound clearer while accidentally dropping an important distinction, so the review needs both the original information and the proposed wording.

Once the business confirms an answer, update the shared material rather than leaving the decision in a separate conversation. The next page or FAQ answer should be able to use the same account. A well-organised source gives the editorial work a firm boundary and reduces the temptation to fill an unfinished explanation with assumptions.

Keep superseded descriptions labelled so they cannot be mistaken for the current account.

See writing engagements